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Branding Blog

We are an experienced multidisciplinary branding, marketing and advertising company based in Toronto founded in 1997. We help small and medium size companies with integrated branding strategies, produce right tactics and tools to build strong brands. We provide turn-key solutions with full life cycle support to our clients to meet all their goals and objectives.

7 Ways Influencer Marketing Levels-Up Your Branding

7 Ways Influencer Marketing Levels-Up Your Branding

Looking to take your branding to the next level? These days it's all about influencer marketing. We're sharing strategies you need to get the job done.

Thinking about launching a new marketing campaign to take your branding to the next level? 

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Top 5 Misconceptions About Branding

Top 5 Misconceptions About Branding

Branding is one of those ubiquitous terms that is often misunderstood. Simply put, branding relates to the company's idea or image of their products or services that consumers connect with. When successfully done, branding can build recognition of a company’s products or services among consumers to ultimately cultivate a strong reputation, which can result in repeat business and greater revenue. 

The following are five common misconceptions regarding branding:   

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A Guide to Developing a Successful Brand Architecture

A Guide to Developing a Successful Brand Architecture

The foundation of any successful branding strategy is the brand architecture, that is, the foundation for all the key components of your brand. Ultimately, a comprehensive brand architecture should align your brand’s personality traits, processes, goals, story, and visual and operational requirements into one unified structure.

Consider brand architecture as a manufacturing facility with different departments, each designed to fulfill a specific task of the overall manufacturing cycle. Once a department completes a task, it moves on to the next department, and so on. This continues until all tasks are completed to create final product. In order to complete each step and eventually achieve the final goal, the entire cycle must be managed and refined on an ongoing basis.

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Content Marketing and Digital Marketing Toronto

Branding Trends for 2017 

Content marketing and digital advertising is the way to go for 2017. Both tactics help your brand perform better and reach the right audience. Let us show you how it can benefit your brand in short term and long term.

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Startup Company Branding & Marketing in Toronto

Strong Foundation is the key

Startup companies often neglect the marketing strategy and brand positioning stages. We perfectly understand their budget constrains. Let's chat and see how we can help your new venture.   

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Best Ad Agency in Toronto, Vaughan & Richmond Hill

Over the years we have worked hard to accommodate our clients’ ever changing needs and as a result have become a full service branding firm in Toronto and GTA, a one stop source for all your needs.

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Full-Service Branding Company in Toronto

Our clients are mainly in Canada (GTA, Markham, Richmond Hill, Vaughan, Woodbridge, Newmarket, Aurora, Mississauga). We also serve many clients in United States, Europe and Middle East. 

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Marketing Company Toronto

When it comes to marketing and branding, the integration is the key to make your business successful. Our holistic approach helps our clients not only save money and time but also bring them efficiency throughout the whole process. 

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