Digital Advertising
Digital advertising / Digital Marketing, which is also referred to as Internet advertising, is a marketing tactic that businesses often employ in which they use Internet technologies to deliver advertisements to consumers. The full spectrum of digital advertising includes promotional adver
A Guide To Developing A Successful Brand Architecture
The foundation of any successful branding strategy is the brand architecture, that is, the foundation for all the key components of your brand. Ultimately, a comprehensive brand architecture should align your brand’s personality traits, processes, goals, story, and visual and operational
7 Ways Influencer Marketing Levels-Up Your Branding
Looking to take your branding to the next level? These days it’s all about influencer marketing. We’re sharing strategies you need to get the job done. Thinking about launching a new marketing campaign to take your branding to the next level? Does your campaign involve in
Top 5 Misconceptions About Branding
Branding is one of those ubiquitous terms that is often misunderstood. Simply put, branding relates to the company’s idea or image of their products or services that consumers connect with. When successfully done, branding can build recognition of a company’s products or services a
