7 Ways Influencer Marketing Levels-Up Your Branding
Looking to take your branding to the next level? These days it’s all about influencer marketing. We’re sharing strategies you need to get the job done.
Thinking about launching a new marketing campaign to take your branding to the next level?
Does your campaign involve influencer marketing (leaders who help get the word out about your brand)? If not, you’re making a huge mistake.
Influencer marketing is quickly making its way to becoming the new gold standard of advertising.
So just what is it about influencer marketing that makes consumers gobble it up? Read on to discover the top 7 ways influencer marketing levels up your branding.
1. INFLUENCERS AREN’T TRADITIONAL
After years and years of being constantly bombarded with traditional advertisements, people are officially annoyed.
So annoyed in fact, that slightly more than 25 percent of internet users now use ad blockers. And the fight against traditional ads is just getting started. The number of people who block ads is projected to grow by 24 percent in this year alone!
With its organic, not-so-in-your-face approach, influencer marketing is really the perfect remedy to traditional advertising.
2. INFLUENCERS PUT YOU RIGHT IN FRONT OF YOUR TARGET AUDIENCE
Influencers are basically your court-side seats to your target audience.
Where are these court-side seats? Social Media. Studies show that 74 percent of buyers rely on social media to guide purchase decisions.
Social media ad campaigns are pretty successful in and of themselves. Add the organic aspect that influencers bring, and you’ve got a recipe for success.
3. CONSUMERS TRUST INFLUENCERS
I hate to break it to you, but consumers don’t trust you.
But don’t take it personally. As it turns out, 92 percent of consumers trust recommendations from individuals (even if they don’t know them) over brands.
I mean think about it. If you were hiring someone for a job, who would you call for a reference? The person’s mom, who loves them unconditionally and is obviously going to gush over them, or the person’s former boss, who’s seen their work in action and knows what they’re professionally capable of?
Think of influencers as your go-to professional reference.
4. YOU’LL SEE UNPRECEDENTED ROIS
The stats don’t lie when it comes to influencer marketing’s success.
A recent survey conducted by Burst Media found that influencer campaigns earn $6.85 in earned media value for every $1.00 of paid media. Not bad eh?
5. YOUR LINK GAME WILL GET STRONGER
Quality links are essential for improving your search engine ranking.
Influencers can be a huge asset in helping you build these links.
Most influencers have their own site or have access to some high authority sites. This means that every time they create content and link it to you, a high-quality backlink is generated for your site.
6. UNIQUE, FRESH CONTENT COMING YOUR WAY
Drumming up fresh content can get difficult after awhile, but it’s also another essential element for keeping your page rank up there.
Luckily, coming up with unique content isn’t totally on your shoulders. Influencers can help too.
Influencers are individuals with their own feelings, opinions, and outlooks. Integrating their individuality into your brand will allow it to take on a fresh, organic perspective that is both captivating and authentic.
7. INFLUENCERS HUMANIZE YOUR BRANDING
People, especially millennials, love it when brands stand for a cause.
Influencers can help kick your cause marketing game up a notch by serving as a genuine and relatable voice for your cause’s message.