Tactical Marketing Plan
The success formula
The Tactical Marketing Plan, in contrast to the Marketing Strategy, focuses on the "how, where and when" of a company's communications. Its purpose is to execute the marketing strategy for maximum impact and the greatest return on investment. A typical tactical marketing plan will include tools implemented with a selection of tactics complete with schedules and budgets. Common tactics include print media, online media, radio or TV advertising media, direct marketing, email marketing, 1 to 1 marketing, search engine optimization, trade shows and seminars.
