Getting more impact
Design and Innovation are the elements that will add impact and longevity to a successful Marketing System. Exceptional design ensures that branding tools “get attention” and are “better absorbed” by target audiences. Exceptional design has the power draw the audience into an ad. The goal is to communicate in a clear, consistent and attractive manner across all customer touch points.
Innovation thinking is the creativity and the ideas needed to overcome marketing challenges. How do you get high response rates when you are limited by budget and time? …You take a big picture view and see what components or assets can be leveraged for maximum return. For example, suppose you have high inventories of a new product, but little cash for a proper launch? What do you do? Convert that inventory into cash by defining, segmenting and targeting existing customers who have purchased complimentary products through low-cost email campaigns or direct mail postcards.