Integrated Branding, Marketing & Advertising Services
to help your business grow
Let us partner with you to select the right strategy, tactics, tools and channels to achieve your marketing goals.
Brand Identity Design & Name Creation
Many companies don’t do justice to this crucial part of the branding process because they don’t understand the value of the visual appeal of the brand. Having the right brand name for your products or services is critical to the growth of your venture. The right brand identity, logo mark, colours, and typography set your business apart from the competition. Explore our brand identity portfolio to see examples of our work, and to see how we help clients. Our brand identity package includes your brand logo, brand icon, favicon, business card, letterhead, envelope, email signature, and fax cover sheet. Your first impression is always important.Book A Consultation Request a Quote
Integrated Branding & Marketing
In today’s hyper-competitive marketplace, integrating branding into the overall marketing is the key to the success of any company, product, or service. The benefits are better time and cost efficiencies, additional cost savings with advertising and marketing budget, enhanced team collaboration and motivation, improved sales and marketing alignment, unified brand communications, more powerful marketing tools, increased brand impact, better customer service, and broader brand awareness. Let our proven process positively impact your bottom line with measurable results.Book A Consultation Request a Quote
Building a Successful Online Experience
There is a big difference between putting up a website that looks pretty, and designing one that creates a unique online experience the gets results. The latter is strategically designed to attract visitors, generate interest, educate, create leads, and finally convert those leads into customers. Your web presence is the hub for all your digital marketing tools and tactics. We can build you a customized CMS website that creates a unique online experience. Tell us your vision, and we’ll develop a plan to get you there.Book A Consultation Request a Quote
Core Values & Brand Building
Branding building is all about your core values and how you are able to communicate them effectively. From a brand/company-building perspective, telling people WHAT you do, or HOW you do it, is not as important as WHY you do what you do. “WHY”, when done properly, incorporates and builds on your core values. This resonates with people on an emotional level… something that is very hard to do. Discovering, building, and communicating your WHY is very important in building the strength, and depth of your brand. It involves analysis, creativity, innovation, and implementation. Let us show you how.Book A Consultation Request a Quote
Lead Generation & Prospecting Strategies
Every business needs new leads, but many companies don’t have a lead generation strategy. Still, others can generate leads, but can’t convert them easily to customers. When we work with new clients, we review and analyze their lead generation process for the purposes of improvement. We develop appropriate communications based on a unique and convincing value proposition. Our holistic approach integrates the lead generation strategy into a complete and integrated marketing/branding strategy and tactical plan for more effectiveness.Book A Consultation Request a Quote
Search Engine Optimization & Marketing
Website visibility and high ranking on keyword searches are the first steps to lead generation. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are key components of our digital marketing strategy. Optimizing your content using relevant and best-performing search words will help your website to rank high on search engine listings… and attract more website visitors. We can help your website perform better through a fixed, cost-effective, monthly SEO and SEM program.Book A Consultation Request a Quote
Digital Marketing & Search Marketing
Imagine this. You want to target woman aged 55-65 years of age with high disposable incomes, living in specific, high-income neighbourhoods with focused geo-location targeting, with interests in health spas and facial rejuvenation. Digital marketing and pay-per-click (PPC) search marketing are the best solutions for this very specific demographic and market segment. You can spend money on Google Adwords yourself, however, we can provide you with a more prudent approach that saves you time and money, increases effectiveness, and generates more qualified leads and sales. We can work with even small budgets to get results.Book A Consultation Request a Quote
Content Marketing – The Voice of Your Brand
Your content can make or break your sales results. Fluff content, or content written primarily for the purpose of ranking high on search engines (by overusing key search words to attract readers), will not necessarily convince people to buy. It is a fine art to write “smart content”… content that ranks high on search engines, but is also written in a way that resonates with prospects, is easy to understand, educates, and provides a no-risk call-to-action element… that encourages the prospect to take the next step in the buying process. We write well-engineered content for websites, brochures, blogs, landing pages, video scripts, presentations, guides, advertising materials that communicates your value proposition efficiently and effectively to make the sale.Book A Consultation Request a Quote
Video Production & Post-Production Services
Video marketing is an essential component of brand communications today. Various kinds of videos serve different purposes… such as selling (infomercial videos, promotional videos), marketing (corporate videos, viral videos), customer service (educational videos, training videos), and entertainment with education (edutainment videos). They should be chosen based on your goals and objectives. Successful videos are the result of choosing and integrating the right components – authentic content, a convincing script/storyline, an impressive set, a trustworthy presenter/voice over, a creative director, beautiful cinematography, and impactful post-production editing, and compilation… all targeted to the right audience. Look at our video portfolio for examples of what we mean.Book A Consultation Request a Quote
Social Media Strategy, Content & Management
Social Media marketing is a must for every business. Many businesses fail to exploit this valuable marketing tool properly. They fail because they don’t build audiences… but instead, post sales-like promotions that rarely attract any attention. Building and keeping the right audience is the key to success in your social media strategy. To be truly effective, your social media strategy must be integrated into your overall marketing strategy to share content and provide unified communications. We can develop customized strategies and content for posting and engaging with the right audience. We can also train you and your team on social media best practices and management so you can do it yourself.Book A Consultation Request a Quote
CMS Website Strategy, Design & Development
We receive approximately 2-4 inquires/week for website design and development. Some businesses owners are looking for quick fixes to design/redesign their website without investing in developing a robust and convincing unique value proposition (UVP)… or developing the right content and communications to connect with customers on an emotional level and move them closer to the sale. Typically, they are budget-focused and looking for the cheapest option… without much regard for the outcome or results. This is not what we do. What we do, is to provide you with a cost-effective website that generates qualified leads… that can then convert into profitable sales. That, in the end, is the best value for your money. Our CMS web solutions (WordPress and Joomla) are responsive and scalable.Book A Consultation Request a Quote
Packaging Concept, Design & Prototyping
Packaging design impacts the success of your brand and individual product sales on the store shelf. Today's packaging has evolved from a few years ago with new printing technologies, label printing advancements, and new materials for containers. Consistent sales on retail store shelves demand smart and sustainable packaging, creative messaging, visual design appeal, and unique positioning against competitors. Combining all these packaging elements into unique, intelligent, and attractive packaging will result in higher market penetration, faster sales turnover, and lower packaging costs.Book A Consultation Request a Quote
Branding & Marketing Products or Services
The need for good branding and marketing today is critical because more products and services are being introduced every day. We believe that an integrated and holistic approach is the best way to cut through the noise of the competition. Having worked with hundreds of customers, both large and small, we have the experience, knowledge, technology, methodology, and proven track record to brand and market your products and services for today’s marketplace. We look at all the factors that can affect success, and integrate them into one, comprehensive, and easy-to-execute plan that generates measurable results.Book A Consultation Request a Quote
Marketing Collateral & Business Essentials
When your advertising campaigns generate leads, it is your marketing collaterals that will help to close the business. Marketing collaterals consist of presentation folders, product/service sell sheets, product/service brochures, corporate brochures, and other office essentials. There is no need to print all of the marketing collaterals since most engagements are done digitally (depending on your business). We help you decide on the right type of marketing collaterals needed to meet your goals and objectives… and support your business.Book A Consultation Request a Quote
Brand & Marketing Consulting
We work with many clients who have their own marketing team but require more sophisticated branding and marketing advice, strategy and direction. In that way, we act as their extended marketing and branding team… on a project-by-project basis, or on an ongoing monthly contract. The key benefits include having access to experienced marketers and brand specialists for advice on strategy, selecting the most effective advertising vehicles, design layouts, new product or service ideas, and even the selection of sales people. We can customize a consulting package to meet your needs, goals, and objectives in a cost-effective manner.Book A Consultation Request a Quote
Online Market Research & Analysis
Marketplaces are changing and reshaping themselves more rapidly now than ever before… and the pace is not slowing down, but actually increasing. The driver is technology. Do you know where you stand in comparison to your direct and indirect competitors? Do you know the technology trends in your industry… the product trends? Do you know the product, market, and technology trends in other industries that can affect your industry? The relevant market research will help you stay on top of your business, your market, and competitive environments with current, trending, and actionable information and analysis.Book A Consultation Request a Quote
Founder | Brand Strategist
"My promise is to make a significant and measurable positive impact to your brand… everything from brand strategy, brand experience, positioning, identity, unique value proposition, to performance and most importantly growth."
Get to know us better.
WHO WE ARE
We are an experienced multidisciplinary branding, marketing and advertising company based in Toronto and founded in 1997.
WHAT WE DO
We create integrated branding strategies, position brands, produce and develop the right tactics and tools to build strong and profitable brands. We provide turn-key solutions with full life cycle support to our clients to meet all their goals and objectives.
HOW WE DO IT
We create or enhance strategies, brands, UVPs [unique value propositions], products, communications, tools, tactics, systems, and company cultures to acquire customers and support growth.
HOW WE ARE DIFFERENT
We focus on generating measurable results, way past brand awareness. Each team member has multidisciplinary skill sets in order to achieve more effective branding and marketing solutions, in shorter time frames, and at lower cost. We integrate our solutions into client culture to ensure success.
OUR HOLISTIC APPROACH
Our approach is unique. It’s systems-based for scalability, and holistic in nature to incorporate all the components that could affect a successful outcome. Our solutions incorporate a number of unique business and marketing concepts such as Exponential Growth Thinking, Integrative Thinking, Value Proposition Mapping, Company Value Discipline Positioning, 80/20 Optimization Thinking, and Developing Your Why [Purpose, Cause, and Belief].
HELP YOUR BUSINESS GROW
Are you serious about growing your business? We are here to help. Let’s get started.